My name is Jasmine Horton I am the owner and founder of By Lustee. I am currently in school for marketing and a full-time mom. I started this business because I believe that you should enjoy taking care of your body from the crown of your head to the soles of your feet. Also, skincare became extremely important to me after becoming a mom, reading ingredient lists and experiencing terrible acne my entire pregnancy made me resort to creating my own products. That is where this skincare brand came from. My belief is that taking care of your body should not be dreadful, but a getaway from your daily struggles.
Now I know you are probably wondering what is By Lustee, who is Lustee and why is she making these products? Lustee is not a person but it is a belief. By Lustee is my spin on the two words Lusty-Gallant, which happens to be the same pink color you will see in my branding. The words lusty and gallant mean strong, heroic, and healthy in a nutshell. Lustee simply means someone who is strong and courageous willing to make a change.